This Privacy Policy explains how Latus Group Bidco Ltd (“we”, “us”, “our”) collects, uses, stores, and protects your personal and health information when you use our Longevity Testing, biomarker assessments, longevity reports, or digital health-journey services.
We are committed to safeguarding your privacy and handling your data in a transparent, secure and lawful way.
- Who We Are
Latus Group Bidco Ltd
Company No: 14752321
Registered Office: Hull Sport Centre, Chanterlands Avenue, Hull, HU5 4EF
We act as the Data Controller when you use our Longevity services directly (e.g., purchasing an assessment yourself or via a partner such as a gym or club membership).
If you receive the service through an employer or third-party scheme, we may also act as a joint controller or data processor, depending on the agreement in place. We will make this clear during sign-up.
You can contact our Data Protection Officer at:
📧 DPO@latusgroup.co.uk
- The Data We Collect
To deliver your longevity assessment and insights, we must collect certain personal, health, and test-result information.
2.1 Personal and Contact Details
- Name
- Date of birth
- Address
- Email and phone number
- Emergency contact (optional)
2.2 Service & Booking Information
- Assessment type
- Appointment details
- Club or location
2.3 Health & Lifestyle Information
We collect this so we can interpret your results and generate personalised health insights:
- Medical history and symptoms
- Family history
- Medications and supplements
- Lifestyle factors (sleep, nutrition, exercise, alcohol, stress, etc.)
2.4 Biomarker & Test Data
- Blood results
- Body composition metrics
- Fitness or metabolic markers
- Biological age calculations
- Longevity profiles (e.g., cardiovascular, metabolic, inflammation)
2.5 Device & Website Data
When you use our website or portal, we automatically collect:
- IP address
- Browser/device details
- Usage patterns
- Cookies (where consented)
- How We Use Your Data
We process your information for the following purposes:
3.1 To Provide Your Longevity Test & Report
- Conducting your appointment
- Analysing samples in accredited laboratories
- Creating your personalised longevity report
- Generating your “Latus Age” and category scores
- Delivering your health-journey recommendations
3.2 To Provide Ongoing Digital Health-Journey Support
(optional, depending on your plan)
- Tracking progress and trends
- Providing coaching guidance
- Sending follow-up content, reminders, or recommendations
- Updating health-journey dashboards
3.3 To Ensure Safety and Clinical Quality
- Identifying red-flag results
- Providing urgent safety notifications
- Contacting you or your GP if clinically necessary (with your consent unless vital interests apply)
3.4 To Improve Our Longevity Service
- Anonymised analytics
- Insight generation
- Service performance monitoring
3.5 Marketing (Optional)
We may send you:
- Updates about longevity programmes
- Exclusive offers or new services
- Educational content
You will only receive marketing if you choose to opt-in
- Our Legal Basis for Processing
Under UK GDPR we process:
Personal information
- Contractual necessity – to deliver your longevity service
- Legitimate interest – to improve our services or communicate updates
- Consent – for optional features (e.g., marketing)
Health/biomarker data (special category data)
Processed under:
- Explicit consent – when you book a longevity test
- Provision of health-related services
- Vital interests – if we identify a serious health risk
- Who We Share Your Data With
We only share your data when it is necessary for delivering your service:
5.1 Accredited Laboratories
To analyse blood samples and generate biomarker results.
5.2 Healthcare Professionals
Longevity coaches, physiologists, clinicians or specialists who help interpret your results.
5.3 Technology Providers
Secure cloud hosting, email services, portal providers, analytics tools.
All partners are contractually bound to safeguard your data and cannot use it for their own purposes.
5.4 Your GP
Only with your consent, unless disclosure is required to protect your vital interests (serious health risks).
5.5 Partner Organisations
Only:
- if services are provided as part of your membership;
- and only non-clinical data (appointment confirmations, eligibility checks, membership validation).
We do not share your sensitive biomarker results with partners unless you explicitly ask us to.
We never sell your data.
- International Transfers
Your data is stored in the UK .
We do not transfer longevity biomarker or health data outside these regions unless:
- the partner meets UK GDPR adequacy standards, and
- appropriate safeguards (e.g., SCCs) are in place.
- How Long We Keep Your Data
We keep your information only for as long as required for the purposes above.
Longevity biomarker & health-report data:
8 years (standard clinical record retention)
Anonymised or aggregated longevity data:
Kept indefinitely (cannot identify you)
Account and portal data:
Deleted on request, unless laws require otherwise.
- Your Rights
You have the right to:
- Access your data
- Correct inaccurate information
- Request deletion (“right to be forgotten”)
- Withdraw consent
- Request data portability
- Restrict or object to processing
- Ask for human review of any automated outputs
To exercise your rights:
📧 DPO@latusgroup.co.uk
- Automated Decisions & AI-Generated Insights
Our longevity algorithms generate outputs such as:
- Latus Age
- Functional age categories
- Longevity risk-zones
- Scorecards
- Personalised recommendations
These insights are decision-support tools, not medical diagnoses.
You always have the right to:
- request human review;
- challenge or ask for clarification regarding automated outputs.
- Protecting Your Data
We use strict technical and organisational security measures, including:
- Encryption
- Secure cloud storage
- Role-based access controls
- Staff confidentiality and clinical governance
- Multi-factor authentication
- Audit logs and penetration testing
No method of transmission is 100% secure, but we apply robust industry-standard protections.
- Children’s Data
Our longevity service is intended for adults (18+).
We do not knowingly process data from children.
- Updates to This Policy
We may update this Privacy Policy occasionally.
The latest version will always be available on our website.
- Contact Us
If you have any questions about this Privacy Policy or how we use your data:
DPO@latusgroup.co.uk
Latus Group Bidco Ltd, Hull Sport Centre, Chanterlands Avenue, Hull, HU5 4EF
If you are not satisfied, you may contact the Information Commissioner’s Office (ICO) in the UK.
